3 essential factors that help Starbucks remains an iconic coffee brand in the US and global market.

Starbucks’ secret — its competitive advantage — is not coffee. It lies in the brand, the customer experience, and the market share.

In 1971, Starbucks began its humble beginning as a coffee roastery in Seattle. An employee of Starbucks in 1982, Howard Schultz was inspired to bring the Italian coffee bars to the U.S after travelling to Milan, Italy. In 1987, Schultz purchased…