The beloved ‘cheap chic’ brand found its bullseye once again with data-driven customer experience.

Founded in 1902 as Dayton Dry Goods Company, Target started its first store in 1962 in Minnesota. In 2002, the Minneapolis-based Target Corporation surpassed Kmart to become the United States’s second-biggest discounter behind the $218 billion giant Walmart. Exclusively serving the America market, the retailer was hit harder than Walmart by the 2008 U.S. financial crash. After six years of struggling to compete with Walmart and the giant online retailer Amazon, Target’s new CEO Brian Cornell announced a plan to transform the flailing business. …

Vic Danh

A motivated learner and observer of technological, health and social trends, and a part-time creative writer.

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