“One Microsoft” vision in 2020 hindsight

Lessons drawn from articles about Microsoft’s 2005 and 2013 restructurings and how the company has revitalized itself to stay competitive in 2020.

Vic Danh
4 min readNov 3, 2020

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Geekwire Illustration of the evolution of Microsoft between 2000 and 2013

In 2005, Microsoft CEO Steve Ballmer initiated a corporate reorganization which led to the formation of three separate autonomous divisions: Platforms…

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Vic Danh

Senior Research Associate by day and MBA, economically-inclined blogger by night. A life-long learner and observer of technological, health and social trends.