Peloton’s vertical integration and explosive growth in 2020

Peloton drove the pandemic high due to increasing demand for workout-at-home. Will this trend continue in the future?

Founded in 2012, Peloton is an American exercise equipment and media company. Peloton Digital App is equipped within every Peloton stationary bicycles and treadmills. Thus, Peloton can provide thousands of on-demand exercise classes to its monthly subscriber (HBS, 2020). Peloton’s subscription-based business has seen a surge in demand…